evanrubinson

  Acquiring new employees, from hiring to onboarding, is an expensive yet essential aspect of running any business. Making the right hire is crucial to save time and money and set your company up for long-term success. But even by the best measurements, experienced managers make bad hires at least one-third of the time.  To help reverse the trend, we spoke with Evan Rubinson, CEO of ERA Brands and a former hedge fund manager, to better understand how he approaches one of the most consequential processes in business. His career spanning the worlds of finance and music has given him unique insight into what works and what doesn’t when bringing in new talent.  The first rule of hiring is to know what you want, he said.  “In some ways, I’m a pretty simple guy when it comes to hiring. You don’t need a Harvard Ph.D., in my opinion. Can’t hurt, but you don’t need that to be successful,” Evan Rubinson said. “I look for people who have a high degree of work ethic, a high deg...